Flip

The only book discovery app that uses advanced AI technology to find commonalities in users’ favorite reads, Flip creates a sophisticated book list helping readers find undiscovered titles.​

Assets created while the app was in development included in-app iconography, Apple and Google app store previews, and a landing page for users to get the rundown. Once the app officially launched in October of 2022, a variety of creative asks were executed including a social campaign, influencer swag items, influencer landing page, and bi-weekly marketing emails.