Good Dogg Beverage

A refreshing hard seltzer powered by purpose. Good Dogg Beverage is devoted to producing a premium, fruit-forward spiked seltzer while also supporting their philanthropic partners. With every product and merchandise sale, a portion of their profits is donated to organizations focused on pairing service dogs with children living with rare illnesses.

Elevating the Good Dogg brand consisted of a brand identity refresh while maintaining the brand’s original logo. Other assets included creative campaign development to build brand awareness and drive sales as well as a website refresh.